Founders trying to build in the fly-fishing space often describe the same problem Cassie Abel identified in bikes: gear designed for men and shrunk down and colored-up.
Webb and Cheryl had married in their late twenties after meeting at a friend’s oyster shuck in New Smyrna Beach, where Cheryl had arrived with another man, a cell-tower technician named Garrett...
The deliberate, unglamorous, sometimes painful process of fishing, writing or building a business is the work.