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Fly-fishing insight that matters

Flylab is an unfiltered resource for everyday anglers, providing honest gear reviews, expert advice and exclusive perks through our membership.

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A woman casting on a brushy river during the summer.

Our mission

To help fly anglers become better fishermen, smarter consumers and successful adventurers.

Fly-fishing gear reviews are broken

No centralized product repository, providing structured and searchable information.
Most evaluations lack thorough testing, category comparisons and transparent recommendations.
Publishers, influencers and even retailers have complicated motivations when recommending gear.
Fly anglers are looking for organized, independently tested and credible product information.

How flylab is different

track record
We have over 70 years of combined industry, media and on-water experience and test more products than anyone in the category.
ethos
We’re deeply invested in passing along the product, angling and data insights we’ve accumulated.
transparency
Our editorial approach is completely independent and will meet the consumer’s needs.
honesty
We’ll think deeper, test products harder and tell it like it is.
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Our gear
testing process

design intention

What’s the product actually designed to do? Any reliable gear review starts here.

transparency

We’ll stress test marketing claims, as we evaluate performance, versatility, durability and warranty criteria.

comprehensive analysis

We have the knowledge and experience to compare, analyze and rank products in their categories.

final verdict

When it’s all said and done, we’ll offer a final evaluation. If there’s consensus, or variance, in our expert opinions, we’ll tell you.

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Meet the team

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Kirk Deeter
Founder

Kirk is the editor of Angling Trade, editor-in-chief for TROUT Magazine and an editor-at-large for Field & Stream. He also is the co-author of The Little Red Book of Fly Fishing, The Little Black Book of Fly Fishing and has been reviewing fly-fishing gear for more than two decades.  

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Tim Romano
Founder

Tim is the founder of Angling Trade, the former managing editor of Fly Fishing Trade and the former photo editor of The Flyfish Journal. He also is a long-time contributor to Field & Stream and has been reviewing fly-fishing gear for years.

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Andrew Steketee
Founder

Andrew is the former managing editor of The Flyfish Journal, editor of MidCurrent and has worked as a product consultant for Hardy USA. He also is a former fishing guide and the co-author of two fly-fishing books, Castwork and Tideline.

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Oscar
Fish Hound

Vice President of bacon, mid-day naps and destroying fishing runs. He doesn’t test any gear, unless it can be consumed.

Kirk Deeter founder profile.
Kirk Deeter
Founder
Tim Romano founder profile.
Tim Romano
Founder
Andrew Steketee founder profile.
Andrew Steketee
Founder
Oscar dog profile.
Oscar
Fish Hound
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