Fly-fishing insight that matters. We are an unfiltered resource for everyday anglers, providing honest gear reviews, expert advice and pro-level deals through our membership.

“Here’s why you should care about Flylab: Their gear reviews aren’t just longer; they’re more interesting, more in-depth and more revealing than you’ll find elsewhere.”

“It took a bit to understand, but now I get what you guys are doing–a media brand for consumers in a world of self-serving, fly-fishing content. Well done.”

“I can’t say enough about how much Flylab is changing the landscape of product reviews in fly fishing. What a fantastic solution you’ve provided.”

“Keep doing what you guys are doing and ignore the noise–such a needed fly-fishing media brand and breath of fresh air.”

“Just had a look around, and I like the structure and where you’re going. Remind me again, why hasn’t anybody done this sooner?”

“I’ve been around the fly-fishing world for nearly 30 years, and I’ve made many long-lasting and meaningful friendships with a handful of very good people. Part of this group have created Flylab, an unfiltered resource for everyday anglers…”

“As a woman owner in a sea of men, I have encountered it all, and I love the idea of making fly fishing more artful and respectful–that what I ask of our staff and guides would pervade the industry and humans in general.”

“I wish you guys lots of luck with this venture–I’ve found it interesting and informative. Now, I’m thinking of throwing flies at mako sharks thanks to Flylab.”

“It’s good to know we’ve got some wise and experienced minds surveying the fly-fishing landscape and sharing insights, unbiased reviews and thoughts on how we might navigate the present state and future.”

“The reviews feel so honest, I was kind of nervous reading them, and in my mind, that’s the way I should feel. Kudos to the Flylab crew. Nice to see honest experiences with fishing gear.”

“Love what you guys are doing with the product reviews–honest, informative, humorous, with an easy layout for readers to consume. Can’t wait to see how Flylab evolves.”

“You don’t take any ad money from endemic brands? You partner with the best fly shops to get us the gear with discounts? For about $100 a year? What’s the catch?” There isn’t any, Rachel.

“Brilliant idea–consumers need a reputable way to evaluate fly-fishing service providers, and the discount model is a no-brainer. Get a new fly rod and the membership basically pays for itself.”

“I love your objectivity. So many fly-fishing reviews are manufacturer reps, shops reliant on manufacturers, or social media influencers trying to get free stuff. Finally, some consumer content I can trust.”

“Companies are underestimating their consumers. They don’t think we’ll use their gear when it’s five degrees. They don’t think we’ll walk ten miles in their boots. Your reviews are built for today’s anglers.”

“I can’t tell you guys how badly unbiased gear reviews are needed. It feels like there are almost no legitimate reviews outside of the rod shoot-outs. Awesome solution.”

“I can see a huge need for objective fly-fishing reviews, rather than another place for what amounts to an ad. I hope you guys are willing to publish the negatives. When I see those reviews, I’ll know you’re serious.”

“Flylab should be game-changer for anglers and help them shop smarter. We're a 100% behind your mission.”