“Here’s why you should care about Flylab: Their gear reviews aren’t just longer; they’re more interesting, more in-depth and more revealing than you’ll find elsewhere.”

“As a woman owner in a sea of men, I have encountered it all, and I love the idea of making fly fishing more artful and respectful–that what I ask of our staff and guides would pervade the industry and humans in general.”

“It’s good to know we’ve got some wise and experienced minds surveying the fly-fishing landscape and sharing insights, unbiased reviews and thoughts on how we might navigate the present state and future.”

“The reviews feel so honest, I was kind of nervous reading them, and in my mind, that’s the way I should feel. Kudos to the Flylab crew. Nice to see honest experiences with fishing gear.”

“Love what you guys are doing with the product reviews–honest, informative, humorous, with an easy layout for readers to consume. Can’t wait to see how Flylab evolves.”

“You don’t take any ad money from endemic brands? You partner with the best fly shops to get us the gear with discounts? For about $100 a year? What’s the catch?” There isn’t any, Rachel.

“Brilliant idea–consumers need a reputable way to evaluate fly-fishing service providers, and the discount model is a no-brainer. Get a new fly rod and the membership basically pays for itself.”

“I love your objectivity. So many fly-fishing reviews are manufacturer reps, shops reliant on manufacturers, or social media influencers trying to get free stuff. Finally, some consumer content I can trust.”

“Companies are underestimating their consumers. They don’t think we’ll use their gear when it’s five degrees. They don’t think we’ll walk ten miles in their boots. Your reviews are built for today’s anglers.”

“I can’t tell you guys how badly unbiased gear reviews are needed. It feels like there are almost no legitimate reviews outside of the rod shoot-outs. Awesome solution.”

“I can see a huge need for objective fly-fishing reviews, rather than another place for what amounts to an ad. I hope you guys are willing to publish the negatives. When I see those reviews, I’ll know you’re serious.”

“Flylab should be game-changer for anglers and help them shop smarter. We're a 100% behind your mission.”