Snow Peak Acquires Majority Stake in Swift Fly Fishing Company

Snow Peak Acquires Majority Stake in Swift Fly Fishing Company

Snow Peak, a Japanese camping brand with 65 years of history, announces the acquisition of a majority shareholding in Swift Fly Fishing, making it a proud subsidiary of the Snow Peak family. This strategic acquisition aligns with Snow Peak’s mission of reconnecting people with nature through innovative outdoor experiences.

Swift Fly Fishing, headquartered in Wanaka, New Zealand, is a leading innovator in the global fly fishing industry, best known for its Epic Fly Rods brand. The Epic brand has set a new standard in fly-fishing gear with its use of advanced materials and innovative designs, including graphite, graphene and Epic’s proprietary “FastGlass” composite material.

Read the rest of the Snow Peak + Swift Fly Fishing press release.

More from founder Carl McNeil on the future of Epic Fly Rods:

“This signals a move to become a more holistic fly fishing lifestyle brand, encompassing soft goods, experiential travel and, of course, great fly rods and reels.

The upshot is that the new partnership will allow us to develop a lot more Epic fly fishing gear that customers have been asking for, and a few related services around experiential fly fishing.

New ranges of rods, reels, lines, accessories and soft goods are all on their way–many slated for release in time for the 2025 fly-fishing season.

Our brand will continue to be driven and inspired by our New Zealand heritage, and our core business team here at the Wanaka headquarters will remain largely unchanged.”