Geartalk

News

Taffy

The growing thunderhead had stripped the glare from the creek and the water went from bright to legible.

Of Trout and Magic

This is a place where the average-to-good angler will get taken behind the woodshed and beaten up spectacularly.

Hacks

From Google Earth to TroutRoutes

The next generation’s thoughts on fly-fishing mapping platforms.

Fly shop with a giant tray of flies and some travel duffle bags under the fly display.

News

The Shift in Outdoor Content Marketing

The first thing to understand is how AI is disrupting your historic traffic funnel, and what can you do about it.

A fly-fishing artisan rolling a fly rod. She is wearing a dark shirt.

News

A Fly Rod is Easy to Copy–Trust Isn’t

The best fly-fishing brands are building something far harder to reverse-engineer.

Woman eating some freshly tied dry flies that were tied for trout.

Bugs

Food for Thought, or Thoughts on Food?

That large stoneflies (salmonflies) and hoppers are dead last on the list might surprise some folks, especially given their notoriety in the West.

A mailbox with a man putting a piece of paper into it. The outside of the mailbox reads: "Fly Fishing Log."

News

The Message, the Medium, the Style

Despite the ever-changing advancements in technology, storytelling is here to stay.

Fly angler and fly-fishing guide looking for redfish along the Texas coast.

Gen Z Anglers and Social Media

The invention of social media has been a demarcation line in fly fishing…

Meadow section of the Upper Colorado River.

Skills

Allowing For Serendipity

Tunnel vision of the mind. I’ve watched friends succumb to the effects of this phenomena many times. They end up going fishing only under sets of conditions known to be optimal…