Geartalk

Part One: The Vise

Webb and Cheryl had married in their late twenties after meeting at a friend’s oyster shuck in New Smyrna Beach, where Cheryl had arrived with another man, a cell-tower technician named Garrett...

News

Alone in the Absarokas

The deliberate, unglamorous, sometimes painful process of fishing, writing or building a business is the work.

News

Typewriter Vision

Every fly-fishing guide has a process, at least the good ones do.

News

Minam Store Float Trip Giveaway

Enter the Minam Store Float Trip Giveaway.

An old man with a fly rod looking at this cell phone.

News

The Performative Storytelling Phase

In this new, data-heavy landscape, the “story” has become the ubiquitous delivery mechanism to provide meaning.

Fly shop with a giant tray of flies and some travel duffle bags under the fly display.

News

The Shift in Outdoor Content Marketing

The first thing to understand is how AI is disrupting your historic traffic funnel, and what can you do about it.

A fly-fishing artisan rolling a fly rod. She is wearing a dark shirt.

News

A Fly Rod is Easy to Copy–Trust Isn’t

The best fly-fishing brands are building something far harder to reverse-engineer.

A mailbox with a man putting a piece of paper into it. The outside of the mailbox reads: "Fly Fishing Log."

News

The Message, the Medium, the Style

Despite the ever-changing advancements in technology, storytelling is here to stay.

Young man riding a mountain bike with a fly rod. He is headed fly fishing.

News

Orvis Built the Church. Duck Camp is Filling the Pews.

Fly fishing isn’t graying out. It’s growing. The question is who’s actually driving that growth, and what that means for the next decade.