Geartalk

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Taffy

The growing thunderhead had stripped the glare from the creek and the water went from bright to legible.

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Jim Klug on Montana Public Fishing Access

Pay attention, speak up and show up.

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Does Fly Fishing Need a Women’s Brand?

Founders trying to build in the fly-fishing space often describe the same problem Cassie Abel identified in bikes: gear designed for men and shrunk down and colored-up.

Black and white photo of an oyster table in Florida.

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Part One: The Vise

Webb and Cheryl had married in their late twenties after meeting at a friend’s oyster shuck in New Smyrna Beach, where Cheryl had arrived with another man, a cell-tower technician named Garrett...

Drift boat headed to the Yellowstone River, Stillwater County, MT.

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Alone in the Absarokas

The deliberate, unglamorous, sometimes painful process of fishing, writing or building a business is the work.

Kea and his river dogs, BONEDALE, CO. Liz Steketee Castwork proofs. Circa 2002.

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Typewriter Vision

Every fly-fishing guide has a process, at least the good ones do.

An old man with a fly rod looking at this cell phone.

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The Performative Storytelling Phase

In this new, data-heavy landscape, the “story” has become the ubiquitous delivery mechanism to provide meaning.

Fly shop with a giant tray of flies and some travel duffle bags under the fly display.

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The Shift in Outdoor Content Marketing

The first thing to understand is how AI is disrupting your historic traffic funnel, and what can you do about it.

A fly-fishing artisan rolling a fly rod. She is wearing a dark shirt.

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A Fly Rod is Easy to Copy–Trust Isn’t

The best fly-fishing brands are building something far harder to reverse-engineer.