Geartalk

The Performative Storytelling Phase

In this new, data-heavy landscape, the “story” has become the ubiquitous delivery mechanism to provide meaning.

The first thing to understand is how AI is disrupting your historic traffic funnel, and what can you do about it.

The best fly-fishing brands are building something far harder to reverse-engineer.

Despite the ever-changing advancements in technology, storytelling is here to stay.

Fly fishing isn’t graying out. It’s growing. The question is who’s actually driving that growth, and what that means for the next decade.

That’s because fly fishing is all about authenticity...

Dam removal is a hot topic within fly-fishing and conservation circles these days, with very good reason.

Food and travel. When I’d come home, sure, I’d fondly remember the fish battles, but what really stuck with me were the flavors...

Granted, fly casting isn’t exactly born of the warrior tradition of the ancient Greeks, but it’s still about a stick and a string.